SEO is a set of Best Practices which are implemented to present a site in the best light for the Search Engines. All my SEO techniques are compliant with Google’s Search Engine Optimization Best Practices. Still SEO is like any other form of marketing; it is a long term strategy that should be a permanent part of how you operate your business online. There is not magic wand you can wave to see your listing suddenly blow your competitors site off the map and get you in that top spot.